Instagram Increases Max Video Length to 60 Seconds
According to a blog entry on the official website of the popular social network, Instagram is planning to increase the maximum video length from 15 to 60 seconds, allowing for more creative flexibility. Longer videos should benefit both the creator and the consumer of Instagram video clips. The amount of time people spent watching videos on Instagram has increased by over 40 percent in the past two quarters, making the format a huge success. This change is part of a larger program of changes that will be rolled out during 2016. We’re curious as to what Instagram and Facebook have in store for this year.
The longer videos are rolling out as a feature of the app starting today, although it could take several months until it reaches all of the users on Instagram. Users on iOS, Android and Windows Phone will be able to record videos that are four times as long as the current 15 second limit allows. This should allow for more creative freedom.
There will also be a return of the once removed multi-clip videos on iOS. The feature will allow you to combine several videos in your camera roll and create an engaging sequence in one clip. It is part of the 7.19 update of Instagram, which will go live this week in the iTunes App Store.