iPhone Performing Worse Than Rest of Smartphone Market
While Apple’s iPhone is undoubtedly a very popular and highly qualitative device, Cupertino is not immune to the forces of the market at play, as Deutsche Bank reported in their analysis. Smartphone sales are on an overall decline due to market saturation, especially in developed countries. While Apple had once in fact defied the “gravity” of the market, growth has once again plummeted.
Analysts Sherri Scribner and her team created a chart tracing the growth of Apple’s smartphone products. When compared to the smartphone market, the iPhone comes across as no unicorn. Instead, iPhone sales seldom beat the market and typically perform at below the trend. Peaks were identified at the third quarter of 2012 with another breakthrough at the fourth quarter of 2014. For now, iPhone growth appears to stall completely in the final quarter of 2015. We’ll see how the release of the iPhone 7 will affect this trend, but it is quite possible that simple market saturation has occurred for most regions.
iPhone tends to roughly track the market
Looking at these figures discredits the myth that Apple is outperforming the competition in huge strides. Nonetheless, Cupertino remains a major force to be reckoned with and one of the biggest players in the game. The iPhone 7 is scheduled to appear in the fall of 2016, while the March 21 event will eventually bring along the unveiling of a rumored 4 inch “iPhone SE”. The effects of those two product releases may give the growth rates a small to moderate bump, but it is likely that no major revival of the smartphone market will occur unless major innovations are established and the remaining consumers are convinced.