Tom 2016-03-10 8:26 pm
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Facebook Acquires “MSQRD” Face-swap App

Facebook decided to take its piece of the pie and acquire the ragingly popular face-swapping app “MSQRD” by the Masquerade development studio. The App allows one or two users to swap faces with either a photograph, mask or even inside the live video feed provided by one of the iPhone’s cameras. For now, the MSQRD app has only been available in the iTunes App Store for the iOS platform. Due to its enormous success and download count, Facebook has been tempted to buy the gimmicky albeit very enjoyable app that had users taking selfies with all sorts of weird effects and virtual accessories.

MSQRD developers are eager to join forces with Facebook

While financial details of the deal weren’t disclosed, the makers of the fun facial recognition app are happy to join forces with the social media titan and reach an even broader audience in the near future. Excerpt from the official statement found on the Masquerade website:

Video communication is exploding. At Masquerade, we’ve worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance. Now, we’re excited to join forces with Facebook and bring the technology to even more people. Within Facebook, we’re going to be able to reach people at a scale like never before. For starters, we’ll be able to bring our technology to Facebook’s audience of nearly 1.6 billion people. This is a scale of audience we never imagined was possible.

The merger is on the gentler side of operational impacts and will have little to no effect on the direction of the app. Masquerade plans to extend the app with new features and continuously improve the already great product, while Facebook promised to not intervene with their vision. Zuckerberg’s social network may be planning to include the MSQRD functionality in video chat features or similar user experiences. Compelling and new, playful features are sure to keep Facebook’s audience engaged with the platform.